3x copies of How To Be Wrong + free Retro Logo T-Shirt

Buy three copies of How To Be Wrong and receive a free Retro Logo t-shirt featuring the original Trade Me logo design.

Choose from one of two style options:

• AS Color Staple
  • Men's Regular fit
  • Crew neck
  • Mid weight, 180 gsm
  • 100% combed cotton
• AS Color Maple
  • Women's Regular fit
  • Crew neck
  • Mid weight, 180 gsm
  • 100% combed cotton
    

Both options are Carolina Blue. See below for sizing details.

---

How To Be Wrong, A crash course in startup success, by Rowan Simpson

Most startup advice is dangerously wrong. The mythology of the lone genius founder, the obsession with capital raising and the theatre of startup ecosystems lead countless ventures astray.

Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero, Vend and Timely – Rowan Simpson unravels the messy reality behind familiar glossy success stories. Combining raw honesty and sharp analysis, he challenges conventional wisdom by sharing compelling firsthand lessons about focused execution, team building and genuine ecosystem growth.

This myth-busting guide is essential reading for founders, investors and policymakers alike. Simpson demonstrates that embracing uncertainty, recognising patterns and learning quickly from mistakes are not just steps on the path to success – they are the path itself.

Sometimes the only way to be right is to get comfortable with being wrong.

---

Sizing (Men's)

Measurements are in cm across the chest from and to the top of the side seams.

Sizing (Women's)

Measurements are in cm across the chest from and to the top of the side seams.