{"product_id":"how-to-be-wrong-a-crash-course-in-startup-success-hardback","title":"How To Be Wrong: A crash course in startup success - HARDBACK","description":"\u003cp\u003e\u003cstrong\u003eHARDBACK EDITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Be Wrong, A crash course in startup success, by Rowan Simpson\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMost startup advice is dangerously wrong. The mythology of the lone genius founder, the obsession with capital raising and the theatre of startup ecosystems lead countless ventures astray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDrawing on two decades at the heart of New Zealand's most successful technology companies – \u003cstrong\u003eTrade Me, Xero, Vend and Timely\u003c\/strong\u003e – Rowan Simpson unravels the messy reality behind familiar glossy success stories. Combining raw honesty and sharp analysis, he challenges conventional wisdom by sharing compelling firsthand lessons about focused execution, team building and genuine ecosystem growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis myth-busting guide is essential reading for founders, investors and policymakers alike. Simpson demonstrates that embracing uncertainty, recognising patterns and learning quickly from mistakes are not just steps on the path to success – they are the path itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSometimes the only way to be right is to get comfortable with being wrong.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Electric Fence","offers":[{"title":"Default Title","offer_id":43169015890009,"sku":"HTBW003","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2442\/5305\/files\/covers-hardback.png?v=1774157020","url":"https:\/\/shop.howtobewrongbook.com\/products\/how-to-be-wrong-a-crash-course-in-startup-success-hardback","provider":"Electric Fence","version":"1.0","type":"link"}