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How To Be Wrong: "First 500" Limited Edition Signed & Numbered Copy

How To Be Wrong: "First 500" Limited Edition Signed & Numbered Copy

Regular price $39.99 NZD
Regular price Sale price $39.99 NZD
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This special first edition copy will be signed and numbered by the author.

Limited to just 500 copies. Don't delay!

The handwritten message can be customised as required. Please include instructions for signing in the shipping notes at checkout. 

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How To Be Wrong, A crash course in startup success, by Rowan Simpson

Most startup advice is dangerously wrong. The mythology of the lone genius founder, the obsession with capital raising and the theatre of startup ecosystems lead countless ventures astray.

Drawing on two decades at the heart of New Zealand's most successful technology companies – Trade Me, Xero, Vend and Timely – Rowan Simpson unravels the messy reality behind familiar glossy success stories. Combining raw honesty and sharp analysis, he challenges conventional wisdom by sharing compelling firsthand lessons about focused execution, team building and genuine ecosystem growth.

This myth-busting guide is essential reading for founders, investors and policymakers alike. Simpson demonstrates that embracing uncertainty, recognising patterns and learning quickly from mistakes are not just steps on the path to success – they are the path itself.

Sometimes the only way to be right is to get comfortable with being wrong.

 

 


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